Construction Of Film Poster

Above is the original photo from the photo shoot of my film poster. Although the actual picture was quite interestingly lit, it did not capture the darkness that I intended to show reflecting the piece. As a result, I used I-Photo to edit the photofor the initial editing process in altering the exposure. This change in the exposure can be seen in the image below, whereby I decreased the exposure from 1.2 down to 0.62. This essentially decreased the light levels that were exposed in the image.

The next stage of the editing process on the image was to change the contrast of the picture. By increasing the contrast of the picture from 0 up to 3, the difference in tones and colours between the light and the dark colours was further emphasised.

Below is the next step in the editing process. For this, I lowered the saturation of the image from 40 down to 23. By doing this, the images bright features are essentially faded, or made less prominent. I did this, as it further added to the darkness of the poster and represented my story line more effectively.

The next stage of the editing process was to increase the definition of the image from 50 up to 78. By doing this, the more prominent features of the girls face, such as her cheek bones, and bone structure are emphasised. Shadowing is also made more dense, thus making a more professional looking image.

After I changed the exposure, I transferred the image to adobe photoshop. and began to cut and tidy up the image. The tidying up was mainly of the girls hair, which was sticking up quite a lot at the top. As a result, I was able to change the images.

I took inspiration from the Great Gatsby when trying to make a lettered logo that would fit on the poster without distracting from the actual contents. The logo bears similarities to the main characters emblem in the movie, and the curvature of the emblem fascinated me. As a result, I used my bamboo pad and drew the logo many times on Adobe Illustrator until the curvature bore similarities to the Gatsby logo. Once the logo had been created, I placed it in the bottom left corner of the poster, as can be seen in the bottom image of the post. 

After viewing many other examples of film posters, I realised that one thing they all had in common was a website at the bottom of the poster. I decided that if I wanted my poster to appear professional, then I would also have to make a website title on my poster. The website letters link with the name of my film which is 'The Desolate'. Having seen the success that even the earlier films who utilised websites had, I knew that this would be a crucial aesthetic part of my poster. These successes include the Blair Witch Project, who utilised the beginning of the internet in gaining support for their film.

Here is the final product of the film poster. The culmination of all of these different stages, including font which is discussed in a previous post were essential to creating the poster, and to give it as professional appearance as possible.