The approach of this radio advert in comparison to the first one is extremely different. Whilst the original was targetting theme park visitors, this advert is targetting thrill chasers, who enjoy the feeling of being scared.
The advert looks to entice the listener into watching the film by essentially challenging them and questioning how mentally strong they are."We dare you to see this film" and "You're fright day will be the day your brave enough to see Friday the 13th" are phrases used within the advert. These challenges are an effective marketing ploy, as it not only engages the listener with the material, but furthermore, is a direct challenge towards them, which they feel they have to take or are in this case not brave enough.
No comments:
Post a Comment