Audience Profiling Survey

https://www.surveymonkey.com/s/GBT3GZJ

Audience Profiling

Audience Profiling

1) Who are they? (Girls/Boys)

-my film will target people of both genders. The nature of the plot is an occurence in both genders. As a result, it must address people of both genders.

2) Age Range.

-Given the dark themes that occur within my film, the age range will be for people of 15 years and above. Not only will this mean that the consumer will be able to understand the complex themes of the film, they will also not be emotionally disturbed by it. At least less disturbed then people of a younger bracket.












3) What are their interests, hobbies and fashions?

The target audience will be interested in finding out how to overcome their problems, or perhaps to understand what occurs with people who suffer from this horrible addiction. Due to the wide demographic of viewers, their hobbies could include just about anything. Especially seeing as the gender is different. The fashion that I would expect the consumer to be into is potentially more gothic. The reason for this is that self harming as a common theme of people of a gothic belief or nature.













4) Where would they see your product advertised?

I would expect my product to be advertised in suicide information websites and magazines, as it would help to illustrate to people who are thinking of self harming or killing themselves that other people are going through them and there are ways to overcome their problem.



5) What magazine would they read?

I would expect the potential audience for my film to read many different magazine types, given that they come from such a broad group of people. The magazines could go from tabloid magazines, to comic books, all the way to newspapers and sports magazines. As a result, confining this audience into one narrow and specific magazine type is extremely difficult.















6) Where do they live and what ethnic group does it appeal to?

similarly to the magazine, question, self harmers, and sympathisers of self harm come from and live in all sorts of places, globally. As a result, this is difficult to assess. This being said, the self harmer section of the viewer could potentially come from a broken home, or an area whereby there are regional difficulties, leading them to do what they have done. With regards to ethnicity, people of all ethnicities self harm. The film however could be seen to appeal more to a white audience. The reason for this is that all of the actors that are in the piece are white, and is showing the struggle of a white individual as opposed to people of other groups.














7) Can you define the generation of your target audience?

If I were to have to define the generation of my target audience, I would have to say that whilst the majority of the viewers will be of the older generation, who have not been exposed to such vast developments of media, the youngest members are part of the new generation of media. This new generation have been able to see the old media, from pre-web, to Web 1.0 up until Web 2.0. The wide range of viewers makes the audience a very interesting group to try and understand.

Final Logo Design Choice

I decided to use this image as my final choice for my film company logo. The image shows an edited image of Surfer's Paradise in Australia. This is a significant place to me given my Australian connections, and was the place where I found my love for film. Moreover, it was the location of my AS film 'Roll With It', so I felt it fitting to use this silhouette as my final film company logo. The dark colouring of the image contrasted with the reflection of the moon on the waters surface is a great aspect of this piece, as it brings lightness to a space filled with darkness, in a similar way that film brings happiness, or an array of different emotions to people.

Film Company Logo Design Options

For this part of the coursework stage, I had been looking at my film company logo, and was somewhat underwhelmed by the final product that came out in the shape of the shield with the silhouetted objects. 

As a result, I decided to use pictures of major city scapes across the world. The idea came after a visit to 'glassworks studios', whereby I ascertained that huge amounts of the media production industry is located in major cities within very close proximity to each other. 

I was also fascinated by the expansive creative architecture, which links with media in the sense that the planning and the work is just as important as the final product. 

Using adobe illustrator, I was able to isolate the colouring system making the image in purely black and white. Furthermore, I used the dual coloured title to emphasise the two different types of media coming together to form a creation.

This image is of the petronas towers in Malaysia. These are the largest dual tower system in the world, and are connected by a walkway that connects the building. Perhaps the most fascinating part about these buildings is that the walkway is a moving beam, as the wind is so strong at that height that the buildings slightly sway, which would make the beam extremely dangerous.

This image is of Hong Kong's city from the water front. The water's reflections of the buildings helped to add character an energy to the piece which I found extremely interesting. 

This image was taken in time square at rush hour during the day. The black an white within the image almost further excentuates the energy and motion that is present in this scene, as you have to look in greater detail, and with such an action, you are able to spot much finer details that would otherwise have remained un-noticed if in color.

This image above has personal meaning to me as is set on the Gold Coast in Australia, which is where my family are from. The image is taken out on the broad water, and the brilliance of this image is that the reflections of the lights coming off of the building and the moon are reflected by the surface of the water. This adds energy and depth to the image.

This image is of Shanghai's city scape. What was so interesting about this image was the fact that this is perhaps the most crowded out of all of the city's I looked at, and yet, it is one of the most productively efficient, and new business and media opportunities open up every day.

This image of a lone sky scraper in Dubai, symbolised in my eyes the potential opportunites and wealth that exists in this nation. It also shows the revolution from the empoverished people which they once were, before oil capabilities, to the now whereby they are building up their infrastructure along with some of the most incredible buildings in the world.

This image is located above Cristo Redentor in Rio De Janeiro. Whilst this does not directly show city scapes or buildings as such, I was fascinated at the production of this statue. It towers well above the rest of the city, and is next to the favelas of Rio de Janeiro. What is so interesting about this statue is that it comes in a city that has such contrasts between the wealth of its inhabitants, but Christianity is the one thing that the public have in common with one another, and can bring the strangest groupings of people together.

This image is based in the docks of Boston. This image is different as whilst I used the same effects on illustrator to colour the image, I had to spread the image over two different sections due to the width of it. The width came as a result of the camera being used being a panoramic. Despite the increased difficulty of editing this, I was adamant in using it, as it seemed the most structurally ordered layout of all of the city scapes I viewed.

As one of the most recognisable city scapes in all of the world, using Paris was essential. Paris is seen by many as the creative and artistic hub of the world, and with reference to media, this city fits perfectly.

Gif Showing Creation Of Film Company Logo

I made this gif through taking screen shots of each stage of the production process. I made the logo through adding multiple shapes to the template. I started by making the shield outline. I did this through incorporating several lines to one another to form the shape. I then took the template of a chess piece and incorporated it into one corner of the shield. I then used took a silhouette of a man filming to put in the other corner. The different sections of the shield that I created differentiate the different parts of the film sector. Whilst the shield represents solidity, the chess piece represents structure and the camera man represents the skills that are required to persist in the film market.

Initial Attempt at Film Company Logo

I used DTPP photoshop to design a film company logo, with which I could create a brand image that would represent my films. The knight chess piece and the shield both signify the stability and strength of both the company and the work, and the silhouette of the cameraman takes on a more literal representation of it being an actual film company.