Audience Profiling

1) Who are they? (Girls/Boys)

-my film will target people of both genders. The nature of the plot is an occurence in both genders. As a result, it must address people of both genders.

2) Age Range.

-Given the dark themes that occur within my film, the age range will be for people of 15 years and above. Not only will this mean that the consumer will be able to understand the complex themes of the film, they will also not be emotionally disturbed by it. At least less disturbed then people of a younger bracket.












3) What are their interests, hobbies and fashions?

The target audience will be interested in finding out how to overcome their problems, or perhaps to understand what occurs with people who suffer from this horrible addiction. Due to the wide demographic of viewers, their hobbies could include just about anything. Especially seeing as the gender is different. The fashion that I would expect the consumer to be into is potentially more gothic. The reason for this is that self harming as a common theme of people of a gothic belief or nature.













4) Where would they see your product advertised?

I would expect my product to be advertised in suicide information websites and magazines, as it would help to illustrate to people who are thinking of self harming or killing themselves that other people are going through them and there are ways to overcome their problem.



5) What magazine would they read?

I would expect the potential audience for my film to read many different magazine types, given that they come from such a broad group of people. The magazines could go from tabloid magazines, to comic books, all the way to newspapers and sports magazines. As a result, confining this audience into one narrow and specific magazine type is extremely difficult.















6) Where do they live and what ethnic group does it appeal to?

similarly to the magazine, question, self harmers, and sympathisers of self harm come from and live in all sorts of places, globally. As a result, this is difficult to assess. This being said, the self harmer section of the viewer could potentially come from a broken home, or an area whereby there are regional difficulties, leading them to do what they have done. With regards to ethnicity, people of all ethnicities self harm. The film however could be seen to appeal more to a white audience. The reason for this is that all of the actors that are in the piece are white, and is showing the struggle of a white individual as opposed to people of other groups.














7) Can you define the generation of your target audience?

If I were to have to define the generation of my target audience, I would have to say that whilst the majority of the viewers will be of the older generation, who have not been exposed to such vast developments of media, the youngest members are part of the new generation of media. This new generation have been able to see the old media, from pre-web, to Web 1.0 up until Web 2.0. The wide range of viewers makes the audience a very interesting group to try and understand.