What have you learned from your audience feedback?

Audience feedback has been crucial to the success of my short film. I uploaded the film on to several different media bases, including Facebook, YouTube, Vimeo and Twitter. By uploading the film to these different websites, I was able to get real audience critique, from people who would not have the purpose of flattering me about my work. Instead, I could receive feedback that was brutally honest if necessary. Fortunately, the majority of the comments were positive, and critique was important to improving the product. For example, on YouTube, I received a comment stating that titling at the beginning was a necessary feature in achieving a professional product. My film had prior to this comment had no titling, and as a result, the audience was largely in the dark as to what they were about to view. I made this change to my film after the critique, and there were visual results.

Verbal critique was also essential to improving my product. For example, George Mitchell stated that "After the girl dies and the shots begin to rewind, the lighting of the piece makes it seem far too lighthearted". With this feedback in mind, I se about editing these shots on Adobe After Effects. On this platform, I altered the resolution, brightness and crispness of the clip to make it appear far more depressing.

Audience feedback came for other products of mine. For example, my film poster was uploaded to Facebook in order to get feedback from my peers. The feedback was very helpful to my poster. For example, Yashar Kutay did not understand the wording underneath my poster, as did not realize you could be a daughter and a sister at the same time. Other critique clarified to me that the poster was in fact a success. Particularly Jake Denton's comment of 'Better Than Religion'.

Finally, I relied heavily on audience feedback for my radio advert. The initial feedback I received was that the content I had used was good, and reflected well upon my short film. The problem was that there was loud breathing sounds in between each sentence. As a result, I re-recorded the clip, removing the breathing sounds and the overall feedback was much better.

After all of these projects in my media coursework, I have now understood the importance that audience feedback holds on my project. It finds problems or flaws within my projects from the real audience, that can be improved upon. Thus, through the feedback, I could improve all three aspects of my media coursework.